I’m not panicking. I believe the current Dr Pepper shortage is probably being experienced in places outside the borders of the Republic of Texas. I’m not hoarding. I believe the 24-pack of Diet Dr Pepper Carrie-Anne bought on Saturday is more than enough to get us through to this Saturday when she will be able to easily find and purchase another. I’m not worried. I am confident that the aluminum¬† scarcity or employee reduction or combination of Covid-19-related issues that have led to this Dr Pepper shortage won’t affect us here.

I’m also a bit skeptical. I’m cynical about this whole thing.

The tweet that came from the official Dr Pepper twitter account Monday and sparked all the retweets, news stories, and Facebook posts sounds like it’s intended to cause panic. It feels like a publicity ploy. The news stories weren’t written as a result of consumer complaints or grocery store notices. This is coming directly from Dr Pepper. It sounds like it’s meant to cause consumers to rush out to the grocery stores right now and buy triple or quadruple what they really need, thus leading to a real shortage, thus gaining even more publicity.

“We know it’s harder to find Dr Pepper these days. We’re working on it – hang tight! Note: This applies to all flavors of Dr Pepper – including our newest permanent addition to the family, Dr Pepper & Cream Soda.”

It sounds like a sales pitch to spark a run, not a reassuring message to ease concerns.

“We’re doing everything we can to get it back into your hands… contact your local retailer directly for the most up-to-date availability of Dr Pepper products.”

Yes, this is a publicity stunt. No, this is not serious. God is in his heaven and Dr Pepper will always be available in Texas.

But, if you’re going to the store, why don’t you pick up a 24-pack for me.

Peace,

Allan