Can the message be impacted by the medium used to deliver it? Does a particular medium lend more or less credibility to the message, or does it matter at all?
In the current issue of Community Spirit magazine, in an article titled “Church Technology That Works!” YouTube.com is touted as the “best ministry tool for our generation.” Brant Fricker of Rollins Communications is quoted as saying that YouTube is the “potentially greatest way to reach the masses with the message of Christ.” The article goes on to point out that many churches are now using video clips and movie clips in their assemblies to introduce a theme or to illustrate a sermon.
And then this:
“A church in Eugene, Oregon has gotten so excited about the technology, they have changed the name of their church in honor of it. Formerly known as Bethel Church of the Nazarene, the church name is now YouTube Community Church. They have dropped preaching altogether in favor of video clips.”
The writer acknowledges that this is an extreme example and maybe even considered “highly objectionable” by some (thank you). But since all churches are struggling to reach the 18-35 year olds, and since that’s YouTube’s target audience, why not?
Does the medium matter?
Are you impacted differently by a news headline you see on the front of the National Enquirer and by that same headline on page one of the New York Times? Does it matter if it’s Tom Brokaw bringing you the news or Jack Black?
Does the saving news of the Gospel of Jesus gain credibility or lose it when it’s packaged in a video next to clips of dancing bears, cooking shows, and sports bloopers? Or, better worded maybe, on YouTube, is it presented as counter to the culture and out to change the culture or as conforming to the culture and trying to be like the culture?
Today is Colonial Fair day at Green Valley Elementary. And our own little Vallie is making some kind of presentation to all the visiting parents and classes. Carrie-Anne made the dress and bonnet. And they worked hard together last night making a huge batch of homemade pumpkin bread.